47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. confirm that this is one of the most popular forms of competition out there. Get in touch with us. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Viewership intent among avid fans was similar, but less dramatic. 7. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. Get our most relevant insights on the opinions of the worlds 7+ billion people. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. Frequency of watching live sporting events in. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. Compared to other generations, Gen Zers are most likely to stream sports content. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Fields marked with an asterisk (*) are required. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. (October 16, 2017). This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Some additional basketball datasets include data on previous . As esports viewership grew, so did the number of . Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. The GlobalData platform is our go-to tool for intelligence services. This text provides general information. Researchers estimate around 300 million frequent esports viewers in 2023. Learn more about how Statista can support your business. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The ideal entry-level account for individual users. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Stats on. As soon as this statistic is updated, you will immediately be notified via e-mail. Corporate solution including all features. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. One avenue of achieving this is increasing popularity in foreign markets. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample All responses related to this survey are anonymized; only survey responses will be disclosed. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. Pages: 25
The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. A record for an ICC event. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Golf Digest This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. We have a lot of great sports datasets on Kaggle! DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Pages: 25
Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Enquire Before Buying
and the largest percentage of those people are middle-aged, upper-income white men. We also use your market data in our Strategic Business Process to support our business decisions. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. All that remains is for these trends to boost viewing numbers. 2. Can be shared by unlimited users within one corporate location e.g. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. Are you interested in testing our corporate solutions? According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . Please do not hesitate to contact me. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. In the modern world, there are many ways to watch a game. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. Yahoo Finance. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. The future, however, looks brighter. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . As a surprise to no one, football is the king of the most popular sports in America by TV ratings. liability for the information given being complete or correct. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Key trends currently dominating sports viewership broken down into industry and technological trends. Find your information in our database containing over 20,000 reports. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. More than 458 million viewers watched eSports in 2019. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. However, viewership on half of the local Regional Sports Networks is up. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. 22 live channels. Your email address will not be published. You only have access to basic statistics. Your email address will not be published. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. 1. 6. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. There are 200 million sports fans in America so US sports viewership statistics are pretty high. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The GlobalData platform is our go-to tool for intelligence services. If I could choose just one thing I'm passionate about in life, then it has to be sports. The number of TV sports viewers dropped across all sports in 2020. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Virtual sports and virtual sports betting have been on the rise in the last couple of years. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. 9. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Sports Viewership: Streaming v. Cable. You can only download this statistic as a Premium user. 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